The final lesson on our list is keeping your community’s interests and needs in mind. “Coffee spaces are a stage for the community, the community gives you permission to be there,” adds Dan. You could have the most innovative cafe design, but at the end of the day, if you don’t earn the trust of your community, you may not have the excitement you were hoping for.
Having a delicious coffee program with passionate, skilled baristas is just as important as the customer experience. Everything down to the art on the walls, the music you play, and the way your staff interacts with the customer, can make a big difference to your community and your success.