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Navigating Coffee Sourcing Part II: Quality

April 22, 2020 Posted in: Coffee, From the Director of Coffee, Sourcing
A Closer Look At Coffee Quality This is a Continuation of my first blog, “Navigating Coffee Sourcing Part I: Coffee Pricing”. I suggest taking a look at that before diving into this second section, to give a clearer outlook of the overall chain between grower and consumer. Here we are taking a closer look at... Read More

Navigating Coffee Sourcing Part 1: Coffee Pricing

Often times, I am faced with a hard nosed truth: most people just don’t care about where there coffee comes from. As Director of Coffee, someone whose job is literally to care about where coffee comes from, it can be a hard pill to swallow. But for many westerners, it’s simply a part of their... Read More

Nitro Cold Brew

January 25, 2016 Posted in: Cafes, Coffee, From the Director of Coffee

I am sharing my thoughts on a new coffee product that is taking the coffee industry by storm: nitrogen infused cold brewed coffee. My initial impression was…skepticism. Seriously? Coffee enthusiasts must just be running out of ideas. I was going to need a lot of convincing. I mean, we’re all accustomed to the ebb and…

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Martin Trejo’s Latte Art

February 13, 2013 Posted in: Art, Brewing, Cafes, Coffee, From the Director of Coffee

Martin Trejo is Amavida’s Training & Development Coordinator and, boy, is he impressive! This guy can whip out flawless rosettas, hearts, and tulips with a smile on his face. We’re happy to have him. Check out this video of his latte art and see pictures below.   Thanks for reading!

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