by Martin Trejo | Apr 22, 2020 | Coffee, From the Director of Coffee, Sourcing
A Closer Look At Coffee Quality This is a Continuation of my first blog, “Navigating Coffee Sourcing Part I: Coffee Pricing”. I suggest taking a look at that before diving into this second section, to give a clearer outlook of the overall chain between grower and...
by Martin Trejo | Sep 11, 2019 | Coffee, Environmental Stewardship, From the Director of Coffee, Sourcing
Often times, I am faced with a hard nosed truth: most people just don’t care about where there coffee comes from. As Director of Coffee, someone whose job is literally to care about where coffee comes from, it can be a hard pill to swallow. But for many westerners,...
by Martin Trejo | Jan 25, 2016 | Cafes, Coffee, From the Director of Coffee
I am sharing my thoughts on a new coffee product that is taking the coffee industry by storm: nitrogen infused cold brewed coffee. My initial impression was…skepticism. Seriously? Coffee enthusiasts must just be running out of ideas. I was going to need a lot of...
by Martin Trejo | Feb 13, 2013 | Art, Brewing, Cafes, Coffee, From the Director of Coffee
Martin Trejo is Amavida’s Training & Development Coordinator and, boy, is he impressive! This guy can whip out flawless rosettas, hearts, and tulips with a smile on his face. We’re happy to have him. Check out this video of his latte art and see...
